In order to determine dynamics and causes of transformation of everyday dress into a festive costume, specifics and functions of the women’s costume of the Khanty and Mansi have been studied. Towards this, the comparative-typological method was employed to study the costume composition, its local features, and differences with respect to the traditional everyday dresses, and the functions of the costume were determined. The study is based upon the materials of ethnographic expeditions carried out in the 1990s–2010s in the regions occupied by the Ob Ugric population (North-West Siberia and Northern Trans-Urals). It has been ascertained that the festive costume commonly comprised a dress, a breast decoration, and a shawl, and in its local variants it was complemeted by other items. The costume was all-season and had common and local elements. The common elements include multi-completeness (it consists of several items), variability according to weather conditions, use of silk and woolen fabrics and beads. The local specifics are manifetsed in the costume composition, silhouette variability, and techniques of decoration. In the end of the 20^th — beginning of the 21^st century, traditional clothing of the Khanty and Mansi changed in the appearance due to the use of modern synthetic materials (it changed the colour, sillhuette, means and techniques of decoration) and became merely festive. To the large extent those changes were caused by the industrial development on the territory occupied by the Ob Ugric population in the last quarter of the 20^th century, and later by the cultural, social, and economic transformations in Russia. The range of use of the traditional clothing shrank due to the spread of factory-made clothing. The growing interest to the ethnic culture stimulated demand for the national costume. It has become made from import synthetic fabrics, because the home-produced cotton fabrics disappeared from the shops. New fabrics changed the appearance of the clothing and its function, as it became merely festive.

Keywords: traditional clothes, Ob Ugrians, costume history, traditional holidays, the festival, traditional costume, function costume.

Funding. The work was done according to the state order № 121041600045-8.

This work is licensed under a Creative Commons Attribution 4.0 License.

Accepted: 16.09.2020

Article is published: 23.12.2021

https://orcid.org/0000-0002-2665-4833